Publicity in the digital era is an important part of increasing awareness, reputation and sales. The Indonesian Chamber of Commerce and Industry (Kadin) in collaboration with BuddyKu held a webinar entitled \"Level Up Your Brand with BuddyKu x Kadin Indonesia\" to increase knowledge and technical skills in publishing Kadin member companies through social media and press releases.<\/p>\n
\"Companies must understand the right communication strategy with the public, consumers and their target market. The function of two-way communication such as on social media and also publication in the media is very important to build and maintain reputation and increase wider awareness,\" said Deputy Chairman of Kadin for Communications and Informatics, Firlie H. Ganinduto (12\/4\/2023).<\/p>\n
According to him, strengthening digital literacy has a very positive effect on reaching the target market and wider society, through the use of social media and Search Engine Optimization (SEO).<\/p>\n
In the same vein, Buddyku Chief of Content Tommy Tjokro said, the digital era makes it easier for entrepreneurs to optimize company performance by reaching market share.<\/p>\n
\"Publicity in mainstream media or social media can be used to build a brand to reach certain target markets,\" said Tommy.<\/p>\n
Community and Publisher Partnership BuddyKu, Stefani Dewinatalia mengatakan, media sosial dinilai strategis dengan jumlah pengguna mencapai 167 juta orang dan sekitar 60,4 persen dari total penduduk dunia.<\/p>\n
\u201cSocial media can be used as part of a marketing plan. Not only paying attention to content format and time management, brand voice and brand tone are important, as well as conducting test analysis. How effective with lots of content, posting frequency, and the right time to optimize branding,\" said Stefani.<\/p>\n
Meanwhile, BuddyKU Community and Publisher Partnership, Bunga Ismarini said, things that must be considered in making a press release can start with making an attractive title, writing content that speaks, short and clear. \"It is also important to understand how to write correctly according to the EYD, paying attention to the writing characters of the target media, as well as appropriate and informative visual depictions.\"<\/p>\n