Solo Great Sale (SGS) which held from 2015 to 2022 have been achieved transactions to IDR 2.2 trillion. This is Kadin Surakarta's collaborative efforts with the local government to drive the region's economy.<\/p>\n
The Person in Charge of the SGS Program, Farid Sunarto said that the SGS was held to encourage productivity prospects for the city of Solo because it had experienced a low season in both the hotel, restaurant and trade sectors so it needed to be accelerated with promotional events, such as the SGS which was held for a full month.<\/p>\n
Farid said that Kadin's responsibility was to develop the economy, business and trade so that everyone would move. Kadin has consolidated several stakeholders such as the government, business associations as well as the central government and ministries so that all of them pay attention to the implementation of the SGS event.<\/p>\n
\u201cFor example, the government issued a regulation regarding the Mayor's discretion about a 30 percent discount on hotel and restaurant taxes. As a result, business actors in this sector do not have to pay 100 percent of the tax. This 30 percent is used for the production of event promotions or can be in other forms of promotion, so you don't have to use the company's operational costs\".<\/p>\n
Apart from the government, Kadin Surakarta is also consolidating with business associations, including the Indonesian Hotel and Restaurant Association (PHRI) and the Indonesian Shopping Center Management Association (APPBI).<\/p>\n
\"If it continues to be pushed, the hotel and retail sector will move, also from other clusters such as traditional markets to support the Solo Great Sale. There are 45 markets in Solo that are involved in pushing the ecosystem, especially non-cash payments, which we have built with BI since 2015,\" he explained.<\/p>\n
The SGS Go app<\/strong><\/p>\n Because the number of tenants registering their businesses has increased rapidly and many people are already familiar with SGS, Kadin Surakarta has begun to develop into the digital through the SGS Go application.<\/p>\n One indicator of the success of the SGS event is the large number of transactions made by customers to SGS participating tenants.<\/p>\n Farid said, initially the application used was still manual when transactions using lottery coupons were then collected in several places. 2015 the ecosystem that was built was not yet digital, until 2019 SGS Go was launched and used.<\/p>\n \"SGS Go is an android-based application that customers can download before making transactions with tenants participating in SGS. So, in 2019 already using Android-based applications then developing. So, until 2022, the total transaction value of SGS has reached Rp 2.2 T,\" he explained.<\/p>\n According to Farid, the theme of digitalization is very interesting and SGS Go is only an instrument to build a digital ecosystem, where an Android-based application has been built which is a transaction house, but it is not as ideal as a marketplace. This means that when payment getaway does not immediately enter for transactions like others, but the ecosystem built by Kadin and BI regarding the use of QRIS is quite successful in providing education to traders who have not used it. The use of QRIS in SGS makes payments very effective and efficient.<\/p>\n \"In the future, we hope that SGS will be precisely matched with payment getaway so that the SGS Go application can be used for transactions. Of course there will be aggregators and so on, we hope that SGS Go will not only be an instrument for digitalization, but also a local marketplace for local Solo products that can be accessed and developed in such a way from the business ecosystem in Solo Raya,\" said Farid.<\/p>\n Traditional Market Engagement <\/strong><\/p>\n The Executive Director of Kadin Surakarta, David R. Wijaya said that SGS in the market is part of the socialization of digital payments.<\/p>\n The SGS program departs from the traditional market because if the market can be conquered, then it can convince other bigger sectors. Thus, all systems are adapted to the profiles of market traders who do not really understand digital literacy.<\/p>\n \u201cWith this program, the market really moves. We also provide an assessment, there are criteria for the market with the largest transactions, there are criteria for the hottest visits SGS Go attracts customers' attention with a raffle that is given through transaction coupons. In 2021 a buyer from Bali win a house lottery through a coupon obtained when buying chili from SGS tenants. Then, in 2023 Buyer from Bogor who were visiting Solo to attend a reunion event win a car lottery through a coupon obtained when booking a hotel room that was a SGS tenant.<\/p>\n SGS and Kadin Impact Awards (KIA)<\/strong><\/p>\n The SGS program was included in the Kadin Impact Award (KIA) assessment in line with the Indonesian Kadin program which is currently mobilizing its members to continue empowering and digitizing MSMEs.<\/p>\n MSMEs are the driving force behind the Indonesian economy, especially in the regions, because MSMEs contribute 61 percent of Indonesia's GDP and absorb 97 percent of the workforce.<\/p>\n Kadin will appreciate the program of Kadin Province and Kadin Regency\/City through the Kadin Impact Award with the theme \"One Kadin Builds the Nation\". KIA is a form of Kadin Indonesia's real contribution in building the regional and national economy.<\/p>\n In addition, KIA is a manifestation of the synergy between Kadin Indonesia and Kadin Province and Kadin Regency\/City which is inclusive, collaborative and progressive in improving the regional economy through strengthening MSMEs.<\/p>\n Kadin Regional throughout Indonesia are expected to actively participate in KIA. There are five categories that are contested, namely digitalization, women empowerment, vocation, regional economic empowerment, and sustainability. In addition to the awards for these five categories, there are three commendable awards per region representing the best provinces in West, Central and East Indonesia.<\/p>\n ##<\/p>","protected":false},"excerpt":{"rendered":" Sepanjang penyelenggaraan Solo Great Sale (SGS) yang digelar sejak 2015 hingga 2022 telah berhasil mencapai transaksi senilai Rp 2,2 triliun. Hal ini tidak terlepas dari upaya kerjasama Kadin Surakarta dengan pemerintah daerah untuk menggerakan perekonomian. Penanggung Jawab Program SGS, Farid Sunarto menuturkan SGS digelar untuk mendorong prospek produktivitas daerah kota Solo karena pernah mengalami low […]<\/p>","protected":false},"author":27,"featured_media":7377,"template":"","-kabar":[142,145,146,147,149,171,172,173],"class_list":["post-7387","kabar","type-kabar","status-publish","has-post-thumbnail","hentry","-kabar-utama","-kabar-ketua-umum","-kabar-kadin-indonesia","-kabar-kadin-daerah","-kabar-program","-kabar-daerah","-kabar-pusat","-kabar-ketum"],"yoast_head":"\n
\nuntil 2022. The jury is from BI, Kadin and the Department of Trade. Every day there can be 4 to 6 markets visited. There is also a non-cash competition, who uses the most Qris, the biggest transactions, there is also an assessment from the aspect of market cleanliness, completeness of facilities. This Public Fasilities that we encourage so that it is not inferior to the modern market,\" said David.<\/p>\n