Who would have thought that Rorokenes, a woven bag producer from Semarang, could become an exporter because of its slick and competitive quality.<\/p>\n
Rorokenes founder, Syahnaz Nadya Winanto said that he has a very high interest in to bags. One time, he saw a bag made in Italy which was quite expensive, then his father challenged herself \"Buy it, easy. Make it, hard,\" said his father. This tickles her to make products that can compete, dominate the domestic market and can also be tested in the international market. This is where Rorokenes started.<\/p>\n
Rorokenes comes from Javanese language. Roro means princess, while kenes means agile, intelligent, responsive, strong, refined manners and social wisdom.<\/p>\n
\u201cRorokenes is a local content. We are trying to preserve Indonesian culture, namely weaving techniques. Because weaving has been part of Indonesian culture for hundreds of years, now we apply it to woven leather as well as woven in fabrics,\" explained Syahnaz.<\/p>\n
Rorokenes products are developed from several types of woven that are closely related to local touches, including woven gedek, inspired by bamboo walls in the villages. Then there is Liris Ayu, inspired by baskets which are then applied to leather media, then patterns are made, shaped and modified so that it becomes a chick, simple and elegant bag.<\/p>\n
Syahnaz said the challenge currently being faced is to convince the domestic market that Indonesian products are not inferior to foreign products. \"Local brand should be a king in the domestic market because the quality is not inferior and is done from upstream to downstream by Indonesia\".<\/p>\n
Rorokenes products, continued Syahnaz, have been distributed throughout Indonesia. \"We already have an official store in Sarinah, Thamrin,\" she said.<\/p>\n
Not only in the local market, Rorokenes also ships products to Singapore, Malaysia, Hong Kong and Taiwan. \"For off label or white label, we usually work with several buyers from Japan, then some of partial shipments have also reached London,\" said Syahnaz.<\/p>\n
She also talked about his quite interesting experience when he attended an exhibition in Russia as an official delegate. When leaving the customs there, Rorokens' goods were detained, was declared to have committed an offense, detained for 5 hours, then had to deal with the court.<\/p>\n
\u201cThey ask whose product is this? who made it and is the price listed on the packing list in accordance with their curated results?. they think the price is too cheap, it should be even more expensive,\u201d he said.<\/p>\n
During the Covid pandemic, Rorokenes experienced a 20 percent decrease in turnover, but in fact the market coverage became bigger, because it was able to open up markets for several export destination countries and penetrate Taiwan. \"Employees are still 100 percent, no one was laid off, even more\".<\/p>\n
Until now, Rorokenes has been established for 8 years. Rorokenes applies the concept of preserving Indonesian culture and sustainability in its business development strategy.<\/p>\n
She said, production waste is less than 5 percent because Rorokenes applies good and correct waste management. In addition, Rorokenes also applies the concept of development and awareness of gender equality in its business scope. By implementing the concepts of sustainability and socialpreneurship, in 2022 Rorokenes won the Tempo Circular Economy Award, and another achievement that is quite encouraging is becoming the official merchandise at the G20 event.<\/p>\n
As a business actor, Syahnaz feels the benefits and importance of joining the organization. \"Entrepreneurs are required to join associations and become members of Kadin because they can strengthen their business performance and increase networking. Entering Kadin is not an alternative, but a must,\" said Syahnaz, who joined Kadin in 2014.<\/p>\n
She said, after entering Kadin, a lot of important information was obtained. She can also discuss with fellow entrepreneurs discussing future trends, financial analysis, to economic analysis which is very important for business continuity.<\/p>\n
\"My advice to become an entrepreneur, just do it. Second, do it by learning. Third, don't forget the networking and fourth, keep loving Indonesia by developing local content,\" said Syahnaz.<\/p>\n
According to her, being an entrepreneur is cool because it can touch many people and make people's lives even better. \"If not us as one of the Indonesian people, then who else will do it. Becoming an entrepreneur aside from us being able to answer future challenges, can also help your own nation in its journey,\" she concluded.<\/p>\n
<\/p>\n
==Cerita Usaha Anak Negeri (CUAN)==<\/p>","protected":false},"excerpt":{"rendered":"
Siapa sangka Rorokenes, produsen tas anyam dari Semarang bisa menjadi pelaku ekspor karena kualitas yang apik dan kompetitif. Founder Rorokenes, Syahnaz Nadya Winanto menuturkan bahwa dirinya memiliki ketertarikan yang sangat tinggi di dunia tas. Suatu saat, dirinya melihat tas buatan Italia yang cukup mahal, kemudian ayahnya menantang dirinya \u201cBeli gampang, bikin susah,\u201d ujar ayahnya. Hal […]<\/p>","protected":false},"author":27,"featured_media":7592,"template":"","-kabar":[142,146,147,149,171,172],"class_list":["post-7591","kabar","type-kabar","status-publish","has-post-thumbnail","hentry","-kabar-utama","-kabar-kadin-indonesia","-kabar-kadin-daerah","-kabar-program","-kabar-daerah","-kabar-pusat"],"yoast_head":"\n