Jenama Lab, a platform for developing MSMEs created by Mbloc Academy and supported by Kadin Indonesia, GreatNusa, BINUS Business School, and SIRCLO was officially launched today.<\/p>\n
The lack of understanding of entrepreneurs about brands, brand development and marketing is one of the biggest challenges for MSMEs. The brand is often judged only as a good product visualization. But in reality, many factors can determine the good of a brand so that the development of MSMEs becomes more positive.<\/p>\n
Kadin Vice Chairman for Tourism and Creative Economy, Triawan Munaf said that branding is one of the important keys in developing MSMEs.<\/p>\n
\"The existence of Jenama Lab will help MSMEs as well as students and educational institutions to gain knowledge in marketing their products and also innovate in developing a product,\" said Triawan.<\/p>\n
Triawan also emphasized that Kadin Indonesia is very supportive to the Jenama Lab development, especially given the importance of branding and product development to the medium and long term profitability of MSMEs.<\/p>\n
\"Kadin Indonesia will provide a network for implementing creative economy-based education in the Lab brand program. Not only that, we are also committed to providing access to developing skills in related fields and access to large public and private companies, so as to encourage MSMEs to use the Jenama Lab platform,\" said Triawan.<\/p>\n
Handoko Hendroyono, Main Director of MBloc Group said that in developing the Jenama Lab, Mbloc Academy acts as a center for the development of brand studies which provides knowledge, skills, as well as real case studies related to brands. The application of the materials in the program will be guided and accompanied by mentors who are practitioners.<\/p>\n
\"This program is supported by various parties, from the government, industry leaders, academics, to the entrepreneurial community throughout Indonesia with the materials presented in the form of sharing sessions by expert practitioners and alumni of Mbloc Academy, brand practicum labs, blended learning, and case studies for help develop the MSME brand,\" said Handoko.<\/p>\n
Reinforcing Handoko's statement, Dezie Leonarda Warganegara, Executive Dean of BINUS Business School shows BINUS Business School's support for Jenama Lab in the form of implementing case study-based non-formal learning programs that have academic credit so that they can be exchanged by MSME actors if they wish to continue higher education through the \"credit earning program\" and Recognition of Past Learning (RPL). In addition, BINUS Business School also helps design syllabuses, create case studies, and assist MSMEs in developing their brands. Hundreds of lecturers and students as well as thousands of alumni have expressed their willingness to help accelerate brand development learning. Not only that, BINUS Business School also provides support in the form of research publications related to MSME brands and distribution of case studies through the BBS Case Center which has been established since 2009 throughout Indonesia.<\/p>\n
Firdaus Alamsjah, Deputy CEO of GreatNusa said that GreatNusa also supports this initiative by providing pragmatic solutions in the form of collaborative learning platforms with BINUS Business School which can be accessed by all MSME organizers. GreatNusa, supported by BINUS Business School, also designs online and face-to-face blended learning materials.<\/p>\n
\u201cThis program has an integrated ecosystem. Curricula, case studies and mentoring practitioners are jointly developed with BINUS Business School for tenants and the MSME community. As an online learning portal for creating great leaders and individuals, GreatNusa helps prepare MSME actors as great individuals who want to continue learning and developing, in order to make a positive contribution to themselves, their businesses, and society through building a superior brand,\" said Nita Felia Pambudi, COO GreatNusa.<\/p>\n
Welcoming this strategic partnership, Ferry Tenka, CEO of Entrepreneur Solutions, SIRCLO said, \"After almost 10 years of supporting the acceleration of MSME digitization, we understand the important role of brands in strengthening business identity and increasing competitiveness in an increasingly competitive market. Through the SIRCLO Store and integrated technology services provided by MSMEs, they can sell through website sales channels, marketplaces and chat commerce. This provides added value and makes the assistance provided by Jenama Lab holistic so that the brand development strategy becomes more effective and efficient.\"<\/p>\n
This collaboration is expected to provide solutions to challenges for MSMEs, especially related to brand development, marketing, and leadership of MSME players. Furthermore, this collaboration is also expected to create a brand training ecosystem and develop business competencies that have a structured learning system for a more competent future for Indonesian MSMEs.<\/p>\n
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Jenama Lab, sebuah platform untuk mengembangkan UMKM yang diciptakan oleh Mbloc Academy dan didukung oleh Kadin Indonesia, GreatNusa, BINUS Business School, dan SIRCLO resmi diluncurkan hari ini. Kurangnya pemahaman para wirausaha terhadap jenama, pengembangan jenama (brand development) dan pemasaran menjadi salah satu tantangan terbesar untuk UMKM. Jenama sering dinilai hanya sebuah visualisasi produk yang baik. […]<\/p>","protected":false},"author":27,"featured_media":7704,"template":"","-kabar":[142,146,148,149,172],"class_list":["post-7703","kabar","type-kabar","status-publish","has-post-thumbnail","hentry","-kabar-utama","-kabar-kadin-indonesia","-kabar-solusi-bisnis","-kabar-program","-kabar-pusat"],"yoast_head":"\n