Jakarta - The Indonesian Chamber of Commerce and Industry (Kadin) in collaboration with the Ministry of Foreign Affairs (Kemenlu) of the Republic of Indonesia held a socialization event with 31 newly appointed ambassadors to share perspectives on the interests of the business sector in relation to the duties of the ambassadors in their respective host countries.

Chairman of Kadin Indonesia, Anindya Novyan Bakrie, stated that amid the ongoing trade war between the United States (US) and China—whose duration and impact on Indonesia remain unpredictable—Indonesia needs to seek balance and alternative markets.

“That is why Indonesia aims to join BRICS (Brazil, Russia, India, China, and South Africa), OECD (Organization for Economic Cooperation and Development), and others,” said Anin, his familiar nickname, at the Kadin Indonesia Tower in the Kuningan area of South Jakarta on Thursday, April 24, 2025.

Anin emphasized that the 31 countries where the ambassadors will be posted will become important outlets for the Indonesian government to conduct trade and capture investment opportunities.

“Alternative markets are obviously new for Indonesian entrepreneurs at first glance. But if other countries, especially ASEAN neighbors, are also active players, we must look at what we can do,” Anin added.

The socialization event was also attended by several prominent Indonesian companies such as Indofood and Mayora, which already have established market shares abroad.

They presented the strengths and advantages of Indonesian products sold in foreign countries to provide an overview of Indonesia’s soft power derived from such endeavors.

“So, at Kadin, we are certainly pleased to share and hope that the initiative will be well received. Because securing investment nowadays requires hard work, so that in the end it can contribute to 8 percent economic growth, making society happy and more prosperous,” Anin stated.

“Moreover, amid what we see as ‘Trump 2.0’ trade tensions, if we are smart, this approximately 1.5-year transition period will require adjustments. But ultimately, we have the opportunity to overtake at the curve,” he concluded.