The South Sumatra Chamber of Commerce and Industry (Kadin) and the South Sumatra Provincial Government will hold a simultaneous coffee drinking event to break the MURI Record, on 13 July 2024 on the banks of the Musi River.

The statement was made by Chairman of Kadin Sumsel, Affandi Udji after an audience with Pj. Governor of South Sumatra, Elen Setiadi at the South Sumatra Governor's Office, Thursday (4/7/2024).

He explained that the event was a strategic step to continue promoting coffee commodities from South Sumatra.

"Last May, we launched Kopi Sumsel. And now, we took the initiative to break the MURI record with the simultaneous coffee drinking activity,’ said Affandi.

He said the event was proof of Kadin's commitment to bring Kopi Sumsel to the international stage. The largest simultaneous coffee drinking movement will take place at Benteng Kuto Besak (BKB), Palembang, involving 10,000 participants from Palembang City and 17 regencies in South Sumatra, with a total of 27,000 participants.

The event, which takes place on 13 July 2024, will start at 14.00 WIB until 17.00 WIB at BKB Palembang, and will be followed by evening entertainment featuring 15 capital artists and broadcast live by national TV stations.

Kadin Sumsel, he continued, will also hold a Provincial Leadership Meeting (Rapimprov) and Kadin Expo 2024 which will take place from 11 to 14 July 2024. ‘This is a golden opportunity for businesses in South Sumatra to showcase their superior products and expand their business network,’ he said.

The expo will feature various interesting activities, such as export training for MSMEs, talk shows, competitions, and job fairs. ‘Networking sessions will also be held, allowing participants to exchange information and establish business partnerships,’ concluded Affandi.