Jakarta – Chairman of the Indonesian Chamber of Commerce and Industry (Kadin Indonesia), Anindya Novyan Bakrie, held a meeting with Coordinating Minister for Economic Affairs Airlangga Hartarto in South Jakarta on Friday (July 24, 2026).

During the meeting, Anindya, popularly known as Anin, sought the government's input and support for the launch of the book We Buy From Indonesia, which is expected to serve as both a marketing tool and a source of inspiration for businesses to expand Indonesia's trade presence in global markets.

Anin explained that We Buy From Indonesia is Kadin Indonesia's contribution to promoting Indonesian products by showcasing locally manufactured components and products that have become integral parts of the global supply chains of leading international companies.

"This book is a marketing tool designed to inspire people to engage in trade and help expand Indonesia's international trade," Anin said.

He expressed hope that the publication would encourage the public—particularly younger generations—to pursue opportunities in the trading sector, emphasizing that stronger trade performance will attract greater investment and ultimately accelerate Indonesia's industrialization.

Anin further noted that most of the components featured in the book are manufactured in Indonesia, creating significant value-added contributions to the national economy.

"When trade grows, investors will naturally be encouraged to invest. And when investment increases, industrialization follows," Anin said.

The book We Buy From Indonesia is scheduled to be officially launched on August 8, 2026, and will be distributed through Periplus and Gramedia bookstores. Looking ahead, Kadin Indonesia also plans to publish localized editions tailored to key partner countries, including a China Edition and a French Edition, as part of Indonesia's broader economic diplomacy efforts.

According to Anin, the book is intended to serve as a practical reference in supporting Indonesia's international trade negotiations, including Free Trade Agreements (FTAs) and Comprehensive Economic Partnership Agreements (CEPAs), enabling the benefits of these agreements to be more widely enjoyed by Indonesian businesses.

Anin also highlighted several products that many people may not realize have strong Indonesian content, including On Cloud running shoes manufactured in Majalengka, Boeing aircraft components produced by Indonesian Aerospace (PT Dirgantara Indonesia), as well as IKEA furniture and vehicles used in the Philippines that incorporate components manufactured in Indonesia.

"These are exactly the kinds of stories we want to share, so that more people become optimistic about doing business in Indonesia," Anin concluded.

Also attending the meeting was Dirgayuza Setiawan, First Secretary of the Kadin Indonesia Institute and Special Assistant to the President of the Republic of Indonesia.