Jakarta – Indonesian Chamber of Commerce and Industry (Kadin Indonesia) Chairman Anindya Novyan Bakrie emphasized the importance of implementing human rights (HAM) principles in business to strengthen competitiveness, boost investor confidence, and promote sustainable economic growth toward Golden Indonesia 2045.

Anindya, popularly known as Anin, made the remarks at the 2026 Indonesia Business and Human Rights Forum, themed “The Ministry of Human Rights Realizes Dignified Business and Economic Sovereignty in Pursuit of Golden Indonesia 2045,” held at the JW Marriott Hotel in Mega Kuningan, South Jakarta, on Monday (October 26, 2026).

Anin said the people's economy must be strengthened to help Indonesian flagship products and services penetrate global markets while attracting investment into the country. According to him, these efforts can be reinforced through two narratives: We Buy from Indonesia, which encourages the world to purchase Indonesian products and services, and We Buy Indonesia, which invites investors to invest in businesses across the country.

Anin explained that Indonesia's efforts to join the Organisation for Economic Co-operation and Development (OECD) are also aimed at strengthening the confidence of global buyers and investors. In this process, Kadin plays a role in representing the interests of the business community, including by promoting responsible business practices and respect for human rights.

“This is where human rights become key. Human Rights Due Diligence (HRDD) is being prepared as one of the prerequisites for OECD membership,” Anin said.

Anin outlined three principles that businesses need to consider: challenges, competition, and compassion.

Regarding challenges, Anin highlighted the importance of meeting global standards as Indonesia's OECD accession process enters the technical review stage involving 26 technical committees. One of the areas covered is responsible business conduct, including the implementation of Human Rights Due Diligence.

At the national level, Indonesia's Ministry of Human Rights is also preparing a draft presidential regulation that would require companies employing 2,000 or more workers, as well as companies operating in high-risk sectors, to implement Human Rights Due Diligence. The proposed policy covers business and human rights risk assessments and is planned for phased implementation toward 2028.

According to Anin, compliance with human rights principles can no longer be viewed merely as a burden for companies. Instead, it has become an important part of meeting market access requirements and attracting investment.

“We therefore believe that human rights compliance is no longer merely a burden or a negative choice, but rather a requirement for market access and a key ticket to investment,” Anin said.

Anin noted that implementing these principles is also relevant to Indonesia's efforts to escape the middle-income trap before achieving its Golden Indonesia 2045 vision. He added that Human Rights Due Diligence forms part of corporate risk management discipline through the identification, prevention, mitigation, remediation, and monitoring of the impacts of business activities on people.

“Companies that are disciplined earn greater trust. Global investors will naturally seek out businesses they can trust. And that is our ticket to competitiveness,” Anin said.

Meanwhile, Indonesian Minister of Human Rights Natalius Pigai said the forum was part of the government's efforts to build a dignified business sector grounded in human rights principles.

He stressed that respect for human rights must serve as a general principle in business management, as it has already become a standard across various regions worldwide.

“A business world imbued with and driven by human rights. These have become general principles governing business management throughout the world. In the European Union, the United States, and Africa, human rights-based business management standards have all become official standards,” he explained.

Also attending the event was M. Azis Syamsuddin, Coordinating Deputy Chairman of Kadin Indonesia for Legal Affairs and Human Rights, Facilities and Infrastructure.