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KADIN INDONESIA

Indonesian Chamber of Commerce and Industry

KADIN INDONESIA

Indonesian Chamber of Commerce and Industry

ASEAN Weekend Market: Kadin Indonesia and ASEAN-BAC Encourage the Increasing Role of MSMEs in the ASEAN Economy

In order to encourage the strengthening of the role of micro, small, and medium enterprises (MSMEs) in ASEAN, the Indonesian Chamber of Commerce and Industry (Kadin) together with the ASEAN Business Advisory Council (ASEAN-BAC) held the ASEAN Weekend Market at the Multipurpose Building Senayan, 1 - 3 September 2023. Through this event, MSME players in ASEAN who are participants can promote their products while exchanging ideas and creativity and establishing cross-cultural collaboration.

Chairman of Kadin Indonesia and Chairman of ASEAN-BAC, Arsjad Rasjid, said the ASEAN Weekend Market was organised to highlight the potential of MSMEs in ASEAN. This event is also proof of Kadin Indonesia's strong commitment in supporting and providing a platform for MSMEs to continue to grow and develop.

"This event is organised to promote the excellence of ASEAN through MSMEs so that they can move forward together and compete globally. MSMEs have proven to be a milestone and driving force for the economy of ASEAN countries amid the challenges of the global economic crisis, both in terms of job creation and direct contribution to economic growth," said Arsjad.

Supporting MSMEs to continue to grow and develop is not without reason. Based on data from the Ministry of Finance (MoF), the role of MSMEs in the ASEAN economy is significant.
ASEAN economy is very significant. It is recorded that MSMEs in the ASEAN region absorb 35-97% of the workforce and contribute 35-69% to the gross domestic product (GDP) in each country.

"The participation of MSMEs in the ASEAN Weekend Market will illustrate the importance of local creativity and innovation in creating jobs, increasing income, and strengthening regional economic fundamentals," said Arsjad.

The ASEAN Weekend Market was attended by 45 MSMEs from Cambodia, Myanmar, Thailand, Singapore, Malaysia, the Philippines, and Indonesia. The event, which was opened by the Minister of Cooperatives and SMEs, Teten Masduki, will also present culinary products and handicrafts with the distinctiveness of the traditions and culture of each country. There will be 45 MSME outlets present at the ASEAN Weekend Market from all MSMEs in the ASEAN region.

"We understand the importance of preserving culture and local wisdom in economic development. ASEAN Weekend Market is an inspiring space for cross-cultural collaboration, allowing visitors to experience crafts and culinary delights from different countries. Thus, this event not only creates economic growth, but also realises a deep and meaningful cultural experience," said Tri Hanurita, Vice Chairperson of Kadin Indonesia for Women's Empowerment.

Tri also hoped that the ASEAN Weekend Market could be an inspiration for empowering and increasing the role of women in the economy. Referring to data from the Ministry of Cooperatives and SMEs in 2021, 52% of micro businesses in Indonesia are women. In fact, for the small business level, women business actors reach 56%. Meanwhile, for medium enterprises, 34% of the 44.7 thousand business actors are women.

"Hopefully, from this event we can encourage the participation of women and young people not only in Indonesia, but also in ASEAN to take a bigger role in economic growth in Indonesia," Tri concluded.

This event is in collaboration with Grab Indonesia. Where all culinary menus served by ASEAN Weekend Market participants can also be obtained through the Grab application using the GrabFood feature.

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KADIN INDONESIA

Indonesian Chamber of Commerce and Industry