Jakarta – The Indonesian Chamber of Commerce and Industry (Kadin Indonesia), through its Social Affairs Division, in collaboration with TikTok Shop and Tokopedia, held a workshop titled “Fast Track to Expanding Your Product Market Reach” at Tokopedia Tower, South Jakarta, on Tuesday (June 17, 2025).

The event specifically targeted women entrepreneurs, particularly those in Micro, Small, and Medium Enterprises (MSMEs), to equip them with the skills needed to leverage digital technology and expand their market reach—locally and globally.

Dyah Anita Prihapsari, also known as Nita Yudi, Deputy Chairwoman for Social Affairs at Kadin Indonesia, stated that the training aims to address one of the main challenges faced by women entrepreneurs: the technology adoption gap.

“Today, Kadin is partnering with TikTok Shop and Tokopedia to hold a training session on fast-tracking product market reach. One of the biggest issues for women entrepreneurs is still technology. We're in a digital era where markets are no longer just local—they’re global,” Nita said.

She emphasized Kadin’s commitment to empowering and mentoring women entrepreneurs to become more competitive and globally ready.

According to Nita, the training aligns with Kadin's priority programs, including four quick win initiatives:

• Free Nutritious Meals (MBG) Gotong Royong
• Migrant Worker Training (PMI) Gotong Royong
• Affordable Housing Program Gotong Royong
• Free Health Check Services (PKG) Gotong Royong

“Kadin is here to help entrepreneurs grow stronger. We also aim to take this training on a nationwide roadshow, even to remote areas, to ensure women everywhere can progress,” she added.

Echoing this sentiment, Tatyana Sutara, Kadin's Deputy Chairwoman for Women's Empowerment and Child Protection, affirmed the program is a concrete manifestation of Kadin’s support for President Prabowo Subianto’s Asta Cita vision, particularly its focus on gender equality.

“We are supporting women’s economic empowerment by opening up access to markets, especially in these challenging economic times,” said Tatyana.

She expressed hope that the workshop would not be a one-off, but part of ongoing, broader collaborations.

“We hope this training helps Indonesian women become more empowered. Going forward, we aim to continue similar initiatives—not just with Tokopedia, but also with TikTok and other partners.”

From the digital platform perspective, Celestine Astinissa Indraswari, from the Creator Education Team of TikTok Shop by Tokopedia, explained TikTok’s evolving role.

“TikTok used to be seen as just an app for dance videos, but now many creators are reviewing products. Seeing the huge potential in Indonesia, we launched TikTok Shop. We want TikTok to be a one-stop platform—for entertainment and shopping,” she explained.

One of the workshop participants, Sri Mulyawati (50) from the Indonesian Business Women’s Association (IWAPI) – Jakarta Chapter, expressed her appreciation for the event.

“Alhamdulillah, today’s event was really insightful. I used to use TikTok just for fun—turns out it’s a place to earn too! I hope programs like this continue so we can all understand digitalization better,” she said.