Jakarta – The Indonesian Chamber of Commerce and Industry (Kadin) launched its digital wholesale platform Kadin Grosir Store (K-GoStore) in collaboration with the Parto.id platform at Menara Kadin Indonesia in South Jakarta on Friday (March 13, 2026).

The platform was initiated to build a digital trade ecosystem connecting MSME suppliers with buyers, including fellow MSME entrepreneurs as well as Nutrition Fulfillment Service Units (SPPG).

Head of the Gotong Royong Free Nutritious Meals (MBG) Task Force at Kadin Indonesia, Chandra Tirta Wijaya, said the partnership is expected to strengthen the business ecosystem, particularly in supporting the MBG program.

“Congratulations to Parto.id and Kadin Indonesia on this collaboration. Hopefully it will succeed and deliver the results we expect,” Chandra said.

Meanwhile, Regional Coordinator of the MBG Gotong Royong Task Force at Kadin Indonesia, Desi Arianti, explained that the MBG program ecosystem has enormous supply chain potential.

She noted that Kadin currently operates around 750 MBG kitchens across various regions. According to Desi, the presence of K-GoStore will serve as a key connector between suppliers and the needs of MBG kitchens.

“We need many partners, both suppliers and MSMEs whose products can support the MBG program. Therefore, we are inviting various associations under Kadin such as IWAPI, GAPEMBI, APJI, and HIPMI which have networks of entrepreneurs and MSMEs ranging from the fisheries and food sectors to other related industries,” Desi said.

Desi added that the platform is expected to create a more integrated distribution ecosystem, enabling MSME products to be distributed more efficiently to support the implementation of the MBG program.

“We want to build an MBG distribution ecosystem under Kadin so that the supply chain becomes more connected and provides benefits for MSME players across different regions,” she explained.

Meanwhile, CEO of PT Affan Technology Indonesia (Parto.id), Ikhsan Setia Budi, said he felt honored by the trust placed in the company by Kadin Indonesia through the MBG Task Force.

“For us, today’s moment is not merely the launch of a digital platform. More than that, it marks the beginning of a strategic collaboration between the business ecosystem led by Kadin and the digital technology developed by Parto.id,” Ikhsan concluded.